Michael Moschovas
Co-founder
Previously led auction engineering at Raptive. Built Magnite's Demand Manager from launch. Earlier at Flashtalking.
Header Bidding Management & Auction Analytics
Monetization,
Without the
Black Box.
Alethiads is a header bidding management and auction analytics platform for publishers. Get full control over your Prebid, Google Ad Manager, and Amazon ad stack — with transparent auction logic, modular configuration, and the ability to see exactly what’s driving revenue and where it’s being lost. Built by engineers with deep experience in Prebid, GAM, and programmatic systems.
- Full auction transparencyUnderstand who competed, what won, and why revenue changed.
- Modular demand controlUpdate partners, floors, and rules instantly — no engineering needed.
- Built for Prebid, GAM & AmazonIntegrates with your existing stack — no rip-and-replace.
The Problem
Your monetization stack is working against you.
Publishers run complex multi-partner auctions and get a revenue number. No visibility into why fill dropped, which bidder is underperforming, or how auction rules are affecting CPMs.
You don't know why bids are losing
GAM shows the winner. Prebid shows responses. Nothing explains why bids lost or why revenue changed.
Your data is fragmented
Prebid, GAM, and Amazon each show part of the story — but never the full auction.
You’re optimizing blind
Without full visibility, changes are guesswork — and mistakes cost real revenue.
Alethiads was built to fix this. Every auction. Every bid. Every dollar — visible and under your control.
The Platform
Built for how modern monetization actually works.
Informed by years of hands-on experience running and optimizing auctions at scale
Control your entire auction
Manage demand, floors, timeouts, and rules across all properties — without touching code.
Understand every revenue change
Break down every auction by bidder, device, and outcome to understand what’s working and what isn’t.
Work with your existing stack
Integrate, test, and modify demand sources without rebuilding your stack.
Improve performance automatically
Improve Core Web Vitals, viewability, and auction efficiency with built-in optimizations.
Capabilities
Everything your stack needs — in one place
Built to improve CPM, fill rate, and auction efficiency.
Ad Management
Configure placements, sizes, and refresh rules without code changes or deployments..
Auction Analytics
See which bidders are winning, losing, and impacting revenue across every auction.
Revenue Optimization
Test floors, timeouts, and configurations to identify what actually improves CPM and fill rate.
Demand Integrations
Connect Prebid, Google Ad Manager, and Amazon — and manage demand without writing adapters.
Experimentation System
Run controlled A/B tests on any auction setting with clear performance impact.
Configuration Control
Publish, review, and roll back changes instantly across all properties.
How It Works
Up and running in days, not months.
Identify underperforming bidders, test changes, and improve revenue with measurable impact.
01
Integrate
Add a single script tag to connect your site — works alongside your existing Prebid and GAM setup.
02
Configure
Set up ad units, demand, and auction rules from the dashboard — no ongoing code changes required.
03
Optimize
Use built-in analytics and experiments to improve CPM and fill rate with clear, measurable impact.
04
Scale
Roll out changes across all properties instantly — without re-integrating or deploying.
Why Alethiads
Control without complexity.
Transparency without tradeoffs.
| DIY Stack | Managed Service | Alethiads | |
|---|---|---|---|
| Auction transparency | Winning bids only | Limited | Full auction-level visibility |
| Configuration control | Manual | Limited | Instant, no-code control |
| Setup complexity | Weeks to months | Moderate | Days |
| Vendor lock-in | None | High | None |
| Revenue visibility | Fragmented | Partial | Complete |
| Engineering overhead | Manual | Limited | Minimal |
About
Built by the engineers behind your ad stack.
Alethiads was founded by Michael Moschovas and Ryan Schweitzer — engineers with nearly a decade each in publisher ad-tech. Between Magnite (including Demand Manager from launch), Flashtalking, Prebid.js core contributions, and years building ad stacks at Raptive, they kept seeing the same pattern: publishers handed a revenue number with no real visibility into what drove it. So they started building the platform they always wished they had — transparent auctions, modular control, and zero black-box revenue numbers.
Ryan Schweitzer
Co-founder
Senior Engineer at Kargo. Built Raptive's in-house video stack. Core engineer on Magnite's Demand Manager from launch.
Get Started
Ready to see inside your stack?
Request a demo and we'll show you exactly what's happening in your auctions — and how to improve it.
Pick a time that works for you. No commitment.