Header Bidding Management & Auction Analytics

Monetization,
Without the
Black Box.

Alethiads is a header bidding management and auction analytics platform for publishers. Get full control over your Prebid, Google Ad Manager, and Amazon ad stack — with transparent auction logic, modular configuration, and the ability to see exactly what’s driving revenue and where it’s being lost. Built by engineers with deep experience in Prebid, GAM, and programmatic systems.

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  • Full auction transparencyUnderstand who competed, what won, and why revenue changed.
  • Modular demand controlUpdate partners, floors, and rules instantly — no engineering needed.
  • Built for Prebid, GAM & AmazonIntegrates with your existing stack — no rip-and-replace.
The Problem

Your monetization stack is working against you.

Publishers run complex multi-partner auctions and get a revenue number. No visibility into why fill dropped, which bidder is underperforming, or how auction rules are affecting CPMs.

You don't know why bids are losing

GAM shows the winner. Prebid shows responses. Nothing explains why bids lost or why revenue changed.

Your data is fragmented

Prebid, GAM, and Amazon each show part of the story — but never the full auction.

You’re optimizing blind

Without full visibility, changes are guesswork — and mistakes cost real revenue.

Alethiads was built to fix this. Every auction. Every bid. Every dollar — visible and under your control.

The Platform

Three ways to work with Alethiads.

Analytics is always on. Layer on bid management when you're ready to take control of your stack, and lean on our team as much or as little as you need.

Analytics Always On

Full auction transparency across Prebid, Google Ad Manager, and Amazon — see every bid, every winner, and exactly where revenue is coming from.

  • Bid-level auction reporting across all demand partners
  • Revenue attribution by property, placement, device, and geo
  • GAM key-value + line-item performance breakdowns
  • Experiment analytics with lift and confidence intervals
  • Real-time dashboards + historical rollups
Available with every property.
Bid Management Per Property

Take control of your Prebid auctions — configure, test, and roll out demand changes without code changes or deploys.

  • Prebid, Amazon TAM, and GAM demand configuration from one dashboard
  • Bidder onboarding, adapter params, and per-unit demand rules
  • Floors, timeouts, and auction rules — all no-code
  • A/B experiments on any auction setting, with automatic conclusion
  • Instant publish + one-click rollback across every property
Turn on per property when you're ready.
White-Glove Service Full Optimization

Everything in Bid Management, plus hands-on optimization of how ads load, refresh, and render — run by the founding team.

  • Everything in Bid Management, actively managed for you
  • Ad injection strategy — placement, density, and layout tuning
  • Lazy-load tuning against viewability and Core Web Vitals
  • Refresh interval optimization by unit, content type, and session
  • Ongoing revenue reviews + experiment design by the founding team
Bid management plus delivery optimization, run by us.
How It Works

Up and running in days, not months.

Identify underperforming bidders, test changes, and improve revenue with measurable impact.

01

Integrate

Add a single script tag to connect your site — works alongside your existing Prebid and GAM setup.

02

Configure

Set up ad units, demand, and auction rules from the dashboard — no ongoing code changes required.

03

Optimize

Use built-in analytics and experiments to improve CPM and fill rate with clear, measurable impact.

04

Scale

Roll out changes across all properties instantly — without re-integrating or deploying.

Why Alethiads

Control without complexity.
Transparency without tradeoffs.

DIY Stack Managed Service Alethiads
Auction transparency Winning bids only Limited Full auction-level visibility
Configuration control Manual Limited Instant, no-code control
Setup complexity Weeks to months Moderate Days
Vendor lock-in None High None
Revenue visibility Fragmented Partial Complete
Engineering overhead Manual Limited Minimal
About

Built by the engineers behind your ad stack.

Alethiads was founded by Michael Moschovas and Ryan Schweitzer — engineers with nearly a decade each in publisher ad-tech. Between Magnite (including Demand Manager from launch), Flashtalking, Prebid.js core contributions, and years building ad stacks at Raptive, they kept seeing the same pattern: publishers handed a revenue number with no real visibility into what drove it. So they started building the platform they always wished they had — transparent auctions, modular control, and zero black-box revenue numbers.

Michael Moschovas
Co-founder
Previously led auction engineering at Raptive. Built Magnite's Demand Manager from launch. Earlier at Flashtalking.
Ryan Schweitzer
Co-founder
Senior Engineer at Kargo. Built Raptive's in-house video stack. Core engineer on Magnite's Demand Manager from launch.
Get Started

Ready to see inside your stack?

Request a demo and we'll show you exactly what's happening in your auctions — and how to improve it.

Schedule a Demo

Pick a time that works for you. No commitment.